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Committee Established:

Committe Type: Board Appointed

Publicity Committee

Duties and Responsibilities

The Chair of publicity writes the Newfoundland breed column for Pure Bred Dogs, the AKC Gazette. These columns appear in January, April, July and October. Following the AKC guidelines our columnist records Newfoundland news and Newfoundland Club of America news, giving publicity to special events such as our National Specialty and recording important wins and accomplishments of our dogs and our members.

The columnist is responsible for seeking out news. He/she may invite guest columnists to submit articles.

The Publicity Chair also reports, through Newf Tide on AKC decisions affecting our
breed as well as calling attention to AKC Gazette articles on Newfoundlands or of special interest to Newfoundland owners.

An annual report will be sent to the Second Vice President in January and an estimated annual budget to the Treasurer at the same time.

* The AKC Gazette Breed Columns Editor gives each columnist a booklet on what is and what is not permitted to appear in the column. The AKC has some very strict rules about the printing of specific dogs, kennel names and/or owners and handlers.

History & Board Actions


line AKC Gazette Columns Currently Online

Current Activities

2010 Publicity Committee Annual Report by Karen L. Steinrock, Chair

Four Newfoundland breed columns appeared in the AKC Gazette during 2010. (Working Group columns are published quarterly). As with last year, feedback from editorial staff, NCA members, and individuals from other parent clubs has been favorable.
Our October 2010 breed column, “Calling All Mentors” was
chosen as the featured breed column for that issue and last October’s column ,“Making A Hit With The Media, earned an Arthur Award from the Alliance of Purebred Dog Writers (APDW).
My sincere thanks to our guest columnists who have contributed their expertise to topics covered over the past year, including:
Gazette Issue Newfoundland Column Topic
Jan. 2010 A Black & White Perspective (Lynne Anderson-Powell, guest columnist)
April 2010 Making A Specialty Special (Sandee Lovett, guest columnist)
July 2010 Newf Tide Offer Targets New Owners (co-authored by Donna Zink)
Oct. 2010 Calling All Mentors (Karen Steinrock)

Upcoming Columns for 2011
Jan. 2011 Judging To The Standard (Denise Castonguay, guest columnist)
April 2011 We Are Responsible Breeders (Anne Parsons, guest columnist)

Suggestions for future column topics are always welcome.
Please email your ideas to




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